Netta designed a carry-on suitcase that raised 3.3 million dollars on Kickstarter. It was the most successful carry-on bag on Kickstarter ever. He’s been designing things related to travel since he was 7(!!) years old when he pitched a new design to LEGO.
After buying one of his G-RO bags, I was curious about how it came to be, so I reached out to Netta’s team and got to ask him all about it.
“Everything you need to know is 3 Google searches away” -Netta Shalgi
Some of the highlights of our conversation include:
- His first entrepreneurial project
- the many stages of designing and creating a bag and launching a massive Kickstarter campaign
- how to make a prototype for a Kickstarter campaign
- how G-RO got its name
- A 5-minute challenge to get any creative project going
Selected Links from the Episode